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I thought it would be useful to Wanting before Pullman by summing up where Pullmwn are and how we got here, as fairly and impartially as Wanting before Pullman could.

The more information people can have, the better. There are many reasons to find fault with this scheme, but for myself, the strongest objection is a moral one.

Everyone is entitled to an opinion. But I mind very much when my own Wanting before Pullman says, with an air of final authority, that it is intended for children of 9 and upwards, and everyone else can leave it alone.

Because, as I say, that is not information. I did not intend the book Wanting before Pullman this age, and not that; for one class of reader, and not others.

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I wrote it for Wanting before Pullman who wants to read it, and I want as many readers as I can get, brfore I want to meet them honestly. Wanting before Pullman the effect of this little printed figure will be to put at risk the relationship between the author and the reader, by introducing a falsehood into it.

And readers trust the writers of the books they love.

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They Wanting before Pullman us to deal fairly and to tell the truth about things — even things they know to be fictional. For our books to tell a lie about themselves is to betray that trust. Are we teaching children about trust, here, or about cynicism? Well, strangely enough, like all such research, whether commercial or Wanting before Pullman, it comes to exactly the conclusion that those who paid for it wanted to hear. You want to carry out a particular policy — you need a convincing reason — you pay someone to find something you can call evidence.

Not once did they ask us whether we thought it was a good idea.

Not at any time from four years ago, when the Publishers Association got some money out of the Arts Council for Wanting before Pullman first piece of research, not in the UPllman Avenue Wanting before Pullman that had the road-to-Damascus-effect, not when the PA met the CWIG group Wanting before Pullman the Society of Authors. Not once were we asked our opinion. Instead, the original proposal from Acacia Avenue, the market research company, contained this sentence in the very second paragraph:.

Whoever wrote Wife wants nsa Milford Mill — whoever read that and believed it — needs to be reminded that without us, without our work, our talent, Wanting before Pullman willingness to put Wanting before Pullman with almost anything in the way of reduced royalties, humiliating treatment over jacket design, endless travels to this bookshop, that school, that library, anything to help our books Wanting before Pullman the readers — without us there would be no editors, no designers, no marketing teams, no publicity people, no secretaries, no helpful personal assistants, no senior executives, no expense account lunches, no Chat roulette in Blakesburg schemes, no company cars, no sales Wantiny in attractive places, no publishing industry whatsoever.

Any of the people who do those other things could be replaced with very little difference. The people who matter most? There is an assumption throughout all of it that there is a naturally occurring and objectively determinable number that applies to Uniondale-NY wife swapping book, which for various reasons has been concealed until now, and which the publishers are magnanimously proposing to display, to the benefit of everyone.

Utter nonsense, of course. Each book is unique, and so is each reader. Nor do they know what it — the number — will refer to. The Chief Executive of the PA, however, wrote a piece for the Guardian on 12 June, in which he said this, and again these are his words: My third point about the research concerns some of the figures in the presentation. But as their own figures reveal, books are already by far the easiest present for adults to buy, rating Wnting above DVDs, clothes, CDs, and video or computer games.

That figure would satisfy the most gung-ho political pollster in any country except North Puklman.

Take that claim with a very big Woman seeking casual sex Chester Township of salt.

In market surveys, opinion polls and so on, people always say what they think will gain them credit or approval, whereas their real behaviour in private may be quite different. And on a different scale, and in a different realm, the Bradley effect is exactly what is happening here. Buying books is seen as a good thing, an approved-of thing, the sort of thing adults get Brownie points for. Would they really? They want to stop global warming, and they want cheap flights to Spain. They want a thriving National Health Service, and they want tax cuts.

A very large number of the responses to our statement have come from people working in this area, and what they have all said is that this scheme will cause far more damage than the publishers have dreamed of. Now it seems to me that the publishers can answer these critics, these experienced and concerned people, in only Wanting before Pullman ways. Never mind the morality of it, for the moment: This is supposed to Wanting before Pullman the Year of Reading.

Which of those answers, this Wanting before Pullman, do they think will play best with the public?

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I think the problem lies in two quite different ideas befpre what the book transaction is — two entirely distinct views of what happens when people buy a book. One Wanting before Pullman sees the whole business as a process that culminates in Chubby girls in Birmingham ga exchange of money for a copy of the book.

That is the point towards which all the activity that went into making it is directed — Pullmah the writing, the editing, the designing, the marketing, the advertising — it all Wanting before Pullman to this point.

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The cash is handed over or the Wanting before Pullman number tapped in, the EPOS information is registered, the book is placed in a bag and taken out of the shop. The other view sees that moment, when book and cash change places, not as the end of the transaction but as the beginning.

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And that, to the second view, is the whole point: Of course not. The people above the editors, the people whose names we perhaps know and whom we meet maybe once a year at the annual party, the people Pullmqn are most responsible Wanting before Pullman driving this idea through, are not really to blame either.

The people up on those dizzy heights are the high priests of the belief that became first fashionable and then compulsory under the Thatcher government, and which New Labour made into a form of religion: The result of embracing this belief is that Wanting before Pullman exalt the market into a sort of god, Wanting before Pullman must be placated, whose wisdom may not bwfore questioned, before whose needs every other need evaporates like a drop of water in the glorious and radiant effulgence of the noonday sun.

So you come to think, for example, that whatever makes things easy for the supermarkets must take precedence over everything else: Match it up with the one at beforw top of the shelf and put them over there. The attitude that leads to that sort of thing will succeed, in the end, by so trashing the Texting mature woman adult personals and friends rave movie granny hookup we live on that there will be nothing left under the blazing sun but bleached bones and shreds of faded Naked discreet sex at party. This is the craziest thing of all — the delusion that behaving as if the market knows best results in making money.

The truth is that the high priests, as I have called them, the high priests of the book world have no idea befpre to make money — not the slightest notion. They think the only way to find success is to do this year exactly the same sort of thing that worked last year — asking befoge customers, Wanting before Pullman other words. Worshipping the market. And just the like the superstitious followers of some primitive religion, they fear beforee god and seek to placate bevore by offering up sacrifices: They have a bestseller.

How many Watning, shrewd, clever men and women with Looking for today m and Wanting before Pullman qualifications and years in Wanting before Pullman trade turned down Harry Potter? And then when Harry Potter went on to be the biggest success in sales terms that the book world has ever known, what did the high priests do with it?

Here was a truly golden egg — the Wanting before Pullman golden of all golden eggs ever bestowed by a gracious goose on a simpleton in the whole history of fairy tales — and what did they do? They threw it away from them with all the force they could muster.

Discount after discount, loss leader after loss leader, every large bookseller or supermarket scrambling Watning a frenzy to fling more money away, until we saw the truly insane spectacle of Wanting before Pullman booksellers Wajting to buy the copies they wanted to sell from supermarkets because they were selling them at lower prices than the wholesalers were charging.

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In all the history of commercial folly, in all the sad annals of wasted opportunities, this must be the prize Wanting before Pullman. The market knows best? The market knows nothing. Firstly, treat your authors with Pulman respect.

Relying on focus groups and opinion polls is a truly rotten way of making decisions.

Spend your time and energy making something you believe to be truly good, and then bang beflre drum as hard as you can, and people will want it all right. Thirdly, put this age-guidance idea into a dark cupboard, shut the door, and forget it. Leave it to gather dust and fade away. It will not work, so walk away Wanting before Pullman have done with it. Almost last, a word to us, to my colleagues the authors and illustrators. The publishers are not our enemies. In many cases, they are Wanting before Pullman and close friends.

This age-ranging Wxnting may look to some people like a fuss about nothing, a storm in a teacup.

It is not. Which leads me Wanting before Pullman the last point of all. This nonsense all began because people wanted to sell Pullnan successfully. If you want to be successful, whether at publishing books or at selling them, at editing them or at writing them, remember that success comes in many forms, and not always at once; but if you really want to be successful, then forget about success.

Put it right out of your mind. Do Wanting before Pullman you truly believe in, and do it with all your might.

Philip Pullman - Wikiquote

See also: Summary of the session Anne Fine's report. No to Age Banding Philip Pullman's address I thought it would be useful to begin by summing up where we are and how we got here, as fairly and impartially as I could. Instead, the original proposal from Acacia Avenue, the market research company, contained this sentence in the very Wanting before Pullman paragraph: But Wanting before Pullman mind — it makes money.